What is Chumpbait?

Chumpbait is the platform that is home to exclusive content from Asher Heimermann, a distinguished photojournalist of 12 years seniority.

You may have noticed that shit has gotten very weird the last few years.

It seems common sense is a thing of the past, news reporting has been replaced with propaganda, men are pretending to be women, Democrats are

What happened to local news?

In Sheboygan, local news coverage has become nonexistent since 2012. Folks are struggling to stay up-to-date on happenings in their community. The newspaper that once provided a wealth of information on a daily basis has been reduced to fluff pierces and syndicated stories from far outside Sheboygan.

When the newspaper started charging residents to access their website, Heimermann created The Sheboygan Daily. Later, he would serve as the News Director of Sheboygan Public Media.

Who is behind Chumpbait?

Asher Heimermann, a distinguished photojournalist of 12 years seniority, is the editor of Chumpbait. He is an entrepreneur and media proprietor with vast experience in the news media instruity.

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Chumpbait provides original news reporting in Sheboygan with better context and greater detail than mainstream media outlets.